The good news should be legible from across the room

Clothing travels. It sits on a bus, in a weight room, at a register, in the background of somebody else's photo. It goes where a conversation never gets invited and stays after the conversation ends.

That is the whole strategy behind spreading the good news through fashion. Not to replace preaching, teaching or a life that actually backs it up, to extend the reach of all three.

It is also why nothing here is coded or subtle. I LOVE JESUS across the front of a snapback is not a design flourish. It is the plainest sentence in the catalogue, and it does the work before you open your mouth.

You will get asked about it. That is not a side effect. That is the product working. Wear it ready.